Angelica was part of the forceMAJEURE team from January 2019 and April 2021

Role:  Junior Project Manager, and support for the Strategy team

Fun Fact! Angelica met the forceMAJEURE team through friends from WantedDesign, in her time at AIGA!

About FORCEMAJEURE 

ForceMAJEURE is a New York based, award-winning creative agency with 25 years of experience in Strategy, Design and Communication in the spirits & wines beauty and luxury industries. We will not share a long deja-vu agency manifesto. There is enough marketing in the world. We believe what brands need is quite simple, yet too often underrated: sharpness, style and modernity.

Capabilities and services include:

Strategy: Design Strategy, Positioning, Portfolio Strategy, Naming Strategy, Business Strategy, Trends and Reporting

Design: Packaging Design, Branding, Brand Creation, Brand Renovation, Innovation, Product Design

Communication: BTL & Experiences, ATL Campaign & Content, Production

Angelica’s Role  

As an account manager, Angelica prepared proposals, budget trackers, timelines and managed design projects through completion. She maintained healthy relationships and constant communication with clients, vendors and other important stakeholders. She worked closely with the design and production team to meet and exceed client’s expectations across award-winning branding, packaging design and campaign production projects. As part of this hybrid role, her responsibilities also included assisting the strategy team with competitive audits, category code research and other market research as needed and participating in client-facing work sessions and innovation workshops.

Accounts  

  • Oversight and support to the Creative Director on Campari’s Espolon Tequila brand guidelines development and the design development and launch of their new luxury variant: Espolòn Cristalino. This work received the following accolades:

    • The 2021 Muse Design Award Silver in the Wine, Beer & Liquor Packaging Category

    • The 2021 World Brand Design Society Awards Bronze in Packaging Design Creation

    • The 2021 NY Product Design Awards Silver in Beverage - Spirits: Clear

    • The 2021 Graphis Awards Silver winner in Print Packaging category

  • Oversight and support to the Creative Director on ongoing packaging and campaign development for the following Ciroc Vodka Seasonal LTO Flavors: Cîroc White Grape, Cîroc Summer Citrus and Cîroc Pomegranate, all of which were awarded:

    • Cîroc Pomegranate won the 2021 Muse Design Award Gold in Limited Edition Packaging, the World Brand Design Society Awards Silver Award in Integrated Creative Campaign and World Brand Design Society Awards Silver in Integrated Creative Campaign Silver in Packaging Design Creation.

    • Cîroc Summer Citrus won the 2021 Muse Design Award Silver in the Wine, Beer & Liquor Packaging Category, and the World Brand Design Society Awards Silver Award in Integrated Creative Campaign, and the Bronze in Packaging Design Creation.

    • Ciroc White Grape won the 2020 A’ Design Awards in Silver

  • Oversight and support to the Creative Director for the creation of launch assets for a new category for the brand: Cîroc VS French Brandy.

  • Support to the Accounts Director and Creative Director on the global Ciroc brand and innovation teams.

  • Support to the Accounts Director and Creative Director on Global Dove Beauty and Dove+Men.

  • Paricipation in L’Oreal Innovation workshops.

  • Oversight of Signal toothpaste packaging design.

  • Oversight of WantedDesign collateral creation for NYCxDesign.

  • Oversight of Pawz Dog Boots packaging design.