Angelica has been at Combo© (formerly Verdes) since June 2021, and joined as a Project Manager.

Role:  Design Strategist and Project Lead

Fun Fact! I accepted Combo’s job offer nine days before a flight to relocate to my home country Peru.

About ComBO© 

Combo© is an independent strategy and design agency with full-service creative and production capabilities. Combo transforms products and brands across categories.

Services and capabilities include:

Research: A flexible and extensive approach to research allows us to develop research designs and methodologies globally and locally in service to questions and truths we seek to uncover.

Strategy: Identifying and anticipating consumer wants and needs, unlocking value in brands, products and businesses.

Design: Investigate, define and articulate a brand’s core truths, differences and opportunities in sync with its business ambition and market position.

Realization: Bringing a new brand to life through the production of its visual style guidelines, in the form of a branded asset library of photography, video, illustration, digital development, copywriting and more.

Angelica’s Role  

In the hybrid Design Strategist & Project Lead role, Angelica leads Combo teams and serves as a communications liaison between Combo team members, and partners, clients and vendors. She collaborates, engages with and builds trust with clients and interdisciplinary teams. She serves as a communication hub between the Combo team and partners to keep projects on track and deliver outputs true to scopes and timelines while driving forward each step of the strategic and creative process. She builds meaningful relationships with clients and a nurturing environment for the Combo team.

Strategically, she applies curiosity, empirical reasoning and empathy to understand human behavior. Simplifies research into observations, human-centered insights, creative solutions and culturally relevant and executable visions. She shepherds strategic work all the way through to the end of each project while maintaining a constant state of eager learning, while mentoring and passing down skills to other team members.

Accounts

  • Oversight for Humana’s pilot Author by Humana sales and provider teams.

  • Oversight for asset production for Carnegie Mellon University’s Softbotics program.

  • Oversight for Bankroll Club brand’s development.

  • Oversight for Solana’s Mobile Stack brand development for launch.

  • Oversight for ZO by Tishman Speyer rebrand and strategic positioning.

  • Oversight for Roundhouse’s market research.

  • Oversight for Vention brand narrative and video storyboard development.

  • Ideal Consumer Profile development for Wowza Streaming’s new cloud product.

  • Oversight of Magic Leap’s awareness campaign.

  • Oversight of Combo’s partnership and Summer Fellowship with Scope of Work NYC

  • Comprehensive market research for Singapore start-up Upfrnt.

  • Confidential research report development and oversight for multiple NA Diageo innovation teams.

  • Innovation work oversight and research for Diageo Baileys, Johnnie Walker and Seedlip.